First Meridian https://firstmeridian.cannyworx.com First Meridian Wed, 27 Jul 2022 07:26:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://firstmeridian.cannyworx.com/wp-content/uploads/2022/06/Favicon.png First Meridian https://firstmeridian.cannyworx.com 32 32 Leadership Hiring Traits https://firstmeridian.cannyworx.com/leadership-hiring-traits/ https://firstmeridian.cannyworx.com/leadership-hiring-traits/#respond Thu, 07 Jul 2022 00:38:29 +0000 https://firstmeridian.cannyworx.com/?p=1229 Leadership Hiring Traits Read More »

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If the Wall Street Journal is to be believed, nearly half of people who switch their jobs do so due to their incompatibility with their boss. Truly said, a manager can either make or break a winning team. He/she can either take your organization to the zenith or strangle the employees to such an extent that they dread showing up. If you don’t want to lose out on your best staff, keep an eye open for these traits while hiring top-level executives.

Honesty

What will make employees trust a leader who is not even honest with them? Openness and transparency run a business. It is helpful to remember that the people down the ladder tend to follow the examples set.

Moreover, the best quality of a leader is the ability to be comfortable being uncomfortable. Believe it or not, it can be quite tough for some to accept that they are lagging in a particular department and need to shift gears. Being yourself is the key. Everything else just falls in place.

Communication Skills

A leader has to not just communicate but also make people understand their component in the completion of a process. Merging together diverse views on the objectives and getting everyone on the same page is what ensures successful completion of a task. Be it in oral or written format, the best leaders are experts in putting their views across.

Decisiveness

Apart from regular mundane decisions, the job of a leader keeps throwing hurdles at him. A leader must be swift to respond and be spontaneous enough to come up with the best possible solutions in no time.

An average person makes around 35,000 decisions daily; now, can you imagine how many decisions a manager has to make? If you want to see the business gallop on the charts of growth, choose someone who can be swift in making decisions.

Confidence

A leader transmits optimism to his employees. A confident leader has the capacity to boost the morale of the employees. A business is set to suffer setbacks, be it a court order or the entry of a new fierce competitor in the market.

If the business plummets ten times, a good leader makes sure that it’s brought back up with the same degree of enthusiasm every single time. A confident leader inspires the employees.

Responsibility

According to the 2015 Employee Engagement Report, only 25% of workers feel as though there are ample opportunities for professional development at their organizations. A great leader should have the understanding that the ship sinks or sails as per his/her actions. He/she should be active in keeping a tab on all the employees and making sure that they develop professionally. Ensuring this will make the employees engage with the business on a deeper level.

Empathy

The stat that was mentioned in the very first line is closely related to this point. If about 70% of people feel that they are filled to the brim with their work, aren’t the leaders supposed to empathize with them and lend a helping hand?

The entire business can collapse like a stack of dominos if managers lack a basic understanding of where the employees come from and what it’s like to be them.

No one is perfect and it will be quite a tough task to find someone who has all the qualities of a leader. Your safest bet would be someone who possesses most of these traits. But remember, there are no good or bad leaders; there are only leaders who are and those who possess the will to be.

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Developing & Nurturing Culture in Company https://firstmeridian.cannyworx.com/developing-nurturing-culture-in-company/ https://firstmeridian.cannyworx.com/developing-nurturing-culture-in-company/#respond Tue, 05 Jul 2022 00:30:16 +0000 https://firstmeridian.cannyworx.com/?p=962 Developing & Nurturing Culture in Company Read More »

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As famously said by Peter Drucker: “Culture eats strategy for breakfast”

Strategy and culture are important to maintain organizational effectiveness. Strategy provides direction for action plan and helps in better decision making while culture of the organization helps in shaping behaviours and attitudes of employees. Individuals are known by their personal traits, in the same way Culture is personality of any organization. It constitutes of various elements such as vision, mission, values, goals and objectives, etc.

Company culture is important because employees today enjoy being at the workplace when they see they fit in that culture. Culture is categorized into the following types- Team first corporate culture (Team bonding and cross department collaboration is priority), elite corporate culture(Innovation and forward thinking is necessity), hierarchy corporate culture(bottom line is priority), horizontal(flexible and research oriented) and clan corporate culture (Major emphasis on employee engagement). An ideal company would be someone who could inculcate a blend of all these types.

Taking an example of Google which is very widely known for its company culture. The organization still feels like a small company with an informal atmosphere, even though it has grown tremendously over past decade. At lunchtime, almost everyone eats in the office cafe, sitting at whatever table has an opening and enjoying conversations with Googlers from different teams. Every employee is a hands-on contributor.

FirstMeridian bridges the cultural differences among its group companies through many initiatives. One of the best ways to manage culture difference is to have an open communication with the employees. At Innovsource, President of the company addresses all the employees during townhall every month about current scenario and future plans. The main agenda is to make sure that the employees feel there is transparency and agility as per the values of the company.

A Strong company culture tends to share several common attributes:

Autonomy: Successful organization comprehend that one of the best drivers of profitability is pride of ownership in one’s work. The employees therein are engaged to improve and work with self-governance, without micro-managing or hand-holding.

Performance: High-performing organizations place a major emphasis on the nature of work delivered as opposed to the quantity of hours put in. Accomplishments are routinely celebrated within the sight of colleagues, who are additionally urged to remember each other for achieving significant achievements.

Passion: Employees who are part of a strong culture tend to be united by a common path to purpose and not profits. When the goals of each employee align with the objectives of the organization, true transformation happens.

Therefore, it’s important to percolate company culture across the functions. One can consider through some of the following ways.

  • Onboarding process which must be personalized so that it is more engaging, interesting and participatory
  • Incentivizing employees for the work they perform by keeping personal aspects in mind
  • Analysing the group dynamics to increase cohesiveness. Also understanding how current climate is affecting attitude of the employees by asking challenges faced in the business. As per current scenario, focus can be more on diversity initiatives.

Building a routine is essential to build a strong work culture. The culture of Innovsource is extremely vivacious and employee friendly. It is visible in the music played for half an hour every morning, during lunch break and in the evening every single day in the office. It really helps to refresh the mood of all the employees. Additionally, birthday celebration takes place every month during which birthday buddies of that month and all employees assemble together to cut the cake.

Overall, boosting and nurturing a positive culture has proven time and again to improve productivity and well-being of the organization. Investing resources into developing the right culture will contribute towards long term success of your company.

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The Reskilling Revolution https://firstmeridian.cannyworx.com/the-reskilling-revolution/ https://firstmeridian.cannyworx.com/the-reskilling-revolution/#respond Tue, 05 Jul 2022 00:29:28 +0000 https://firstmeridian.cannyworx.com/?p=956 The Reskilling Revolution Read More »

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Technological advances & socio-economic factors are disrupting work environments everywhere. Employees across industries and levels are struggling to learn to work with machines that are fast becoming ubiquitous across all workplaces. To quote Sandeep Bhambure Managing Director – Veeam Software, India & Saarc: “One of the biggest challenges for me is to develop and implement a reskilling strategy not just for my team; but for me too. It is no longer an option. We must join the revolution to stay competitive.”  

The Reskilling Revolution:

The Fourth Industrial Revolution is rapidly changing the world of the workplace. According to The Future of Jobs Report: in the 2018-2022 period; four specific technological advances driving business growth would be: high-speed mobile internet; artificial intelligence; widespread adoption of big data analytics; and cloud technology. These advances will result in the creation of new jobs and would redefine many existing jobs; several of the existing job roles will decline drastically, a few may even disappear completely.

Upskilling: learning new competencies to stay in current role, due to the change in skills required, or adding certain competencies for job progression.

Reskilling: learning new sets of competencies to transition to a completely new role.

 

  Table 1. Examples of stable, new and redundant roles, all industries

Stable Roles

New Roles

Redundant Roles

Managing Director & Chief Executive

General & Operation Managers*

Software & Application Developers & Analysts*

Data Analysts & Scientists*

Sales & Marketing Professionals*

Sales Representatives, Wholesale & Manufacturing, Technical & Scientific products

Human Resources Specialists

Financial & Investment Advisors

Database & Network Professionals

Supply Chain & Logistic Specialists

Risk Management Specialists

Information Security Analysts*

Management & Organization Analysts

Electrotechnology Engineers

Organization Development Specialists*

Chemical Processing Plant Operators

University & Higher Education Teachers

Compliance Officers

Energy & Petroleum Engineers

Robotic Specialists & Engineers.

Petroleum & Natural Gas Refining Plant Operators.

Data Analysts & Scientists*

AI & Machine Learning Specialists

General & Operation Managers*

Big Data Specialists

Digital Transformation Specialists

Sales & Marketing Professionals*

New Technology Specialists

Organization Development Specialists*

Software & Application Developers & Analysts*

Information Technology Services

Process Automation Specialists

Innovation Professionals

Information Security Analysts*

Ecommerce & Social Media Specialists.

User Experience & Human – Machine Interaction Designers.

Training & Development Specialists.

Robotic Specialists & Engineers.

People & Culture Specialists

Client Information & Customer Service Workers*

Service & Solution Designers.

Digital Marketing & Strategy Specialists.

Data Entry Clerks

Accounting, Bookkeeping & Payroll Clerks

Administrative & Executive Secretaries.

Assembly & Factory Workers

Client Information & Customer Service Workers*

Business Services & Administration Managers

Accounts & Auditors

Material Recording & Stock Keeping Clerks

General Operations Managers.

Postal Services Clerks.

Financial Analysts

Cashiers & Ticket Clerks

Mechanics & Machinery Repairers

Tele Marketeers

Electronics & Telecommunications Installers & Repairers

Bank Tellers & Related Clerks

Car, Van & Motorcycle Drivers

Sales & Purchasing Agents & Brokers

Door to Door Sales Workers, News & Street Vendors & Related Workers.

Statistical, Finance & Insurance Clerks

Lawyers

Source: Future of Jobs Survey 2018, World Economic Forum.

Note: Roles marked with * appear across multiple columns. This reflects the fact that they might be seeing stable or declining demand across one industry but be in demand in another.

There is a definite gap in the existing skills vis-à-vis the skills required for the new and redefined jobs. Skills that are expected to be in demand are technology design and programming; systems analysis and evaluation; human skills like creativity, originality and initiative, critical thinking and analysis, leadership and emotional intelligence. At the same time, the demand for physical and mental skills like manual endurance, dexterity and precision; memory, visual, auditory and speech abilities, quality control and safety awareness are expected to decline.

Table 2. Comparing skill demand, 2018 vs 2022, top 10

2018

Increasing, 2022

Declining, 2022

Analytical thinking and innovation

Complex problem solving

Critical thinking and analysis

Active learning & learning strategies

Creativity, originality and initiative.

Attention to detail, trust worthiness

Emotional Intelligence

Reasoning, Problem solving & Ideation

Leadership & Social Influence

Coordination & Time Management

Analytical thinking and innovation

Active learning & learning strategies

Creativity, originality and initiative.

Technology Design & Programming

Critical thinking and analysis

Complex problem solving

Leadership & Social Influence

Emotional Intelligence

Reasoning, Problem solving & Ideation

Systems Analysis & Evaluation.

Manual dexterity, Endurance & precision.

Memory, verbal, auditory & spatial abilities.

Management of financial and material resources.

Technology installation & maintenance.

Reading, writing, math & active listening.

Management of personnel.

Quality control & Safety awareness.

Coordination & Time Management

Visual, auditory & speech abilities.

Technology use, monitoring & control.

Source: World Economic Forum, Future of Jobs Report 2018

Strategies to Meet the Changing Requirements:

Companies across the globe are working frantically to develop a strategy to stay competitive and relevant in the new scenario. Some of the strategies that are commonly adopted are:

  • Hiring new permanent staff with relevant skills for the new work environment.

  • Develop and implement a robust strategy for retraining existing employees.

  • Outsource some of the business functions to external contractors

  • Hire temporary staff with relevant skills to bridge the gap. 

  • Hire freelancers with skills relevant to new technologies

  • Strategic reduction of workforce that lack relevant skills.

Pros & Cons of reskilling:

While hiring a new set of employees rather than reskilling may sound cost effective, it is a proven fact that the cost of hiring and firing is extremely high. Newer employees take a while to adjust to the company’s ecosystem and would result in decreased productivity. Reskilled employees are already a part of the ecosystem; they are back in the system with increased motivation and a desire to excel. 

Shaping the Future Talent Pipeline

Whatever may be the strategy/ies that companies adopt, the need of the hour is to ensure that relevant skills are available and that too at a not too distant future. Companies must work together to bring about the reskilling revolution. 

  1. Develop targeted reskilling programs: Even if companies decide to hire for new skills, it stands to reason that the talent pipeline will soon dry up; and the increased demand would lead to a sharp increase in wage and hiring bills. Companies need to kickstart an internal reskilling program: identifying high potential employees and developing talent through targeted reskilling, job rotations and mentoring. There is a need to build an industry consortium to provide shared reskilling programs.

  2. Upskill on a large scale: Technological disruptions would affect all jobs; to maintain relevance, companies must change their fundamental outlook to training. Continuous learning must become part of the culture. A combination of online and classroom training is known to offer the optimal impact. 

  3. Develop academic curriculum: Creating a ready-to-hire talent pool by creating curricula that are aligned with the needs of the industry ; developing an industry-wide academy focused on the new skills and capabilities; building long-term partnerships with universities to create courses that meet the requirements of the industry; these are just a few strategies that companies are adopting to meet the challenges of the future.  

End Note:

Individuals who have invested in reskilling and have future proofed their skills will be in demand. They can expect increased quality of work, higher wages and definite career prospects. On the other hand, individuals who do not jump on to the reskilling bandwagon may find that their jobs have eroded or taken over by technology. Which group do you belong to?

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Leader as a Coach https://firstmeridian.cannyworx.com/leader-as-a-coach/ https://firstmeridian.cannyworx.com/leader-as-a-coach/#respond Tue, 05 Jul 2022 00:28:11 +0000 https://firstmeridian.cannyworx.com/?p=957 Leader as a Coach Read More »

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Gone are the days when coaching was considered as a remedial tool; organizations today are fast realizing the power of coaching as an investment for business growth. Across the globe, businesses have found coaching effective to improve team functioning, employee engagement, productivity and employee relations. The maximum effect however is seen on leadership development. Traditionally, organizations have hired external coaches or internal coaches; leading to a $366 billion global industry (Training.com). However, a recent study by McKinsey reveals that most of these trainings or interventions have failed to deliver significant results. Further studies reveal coaching is most effective when it is not an isolated practice. Organizations like IBM, Ikea, Apple, Amazon etc. have successfully introduced and benefitted from “Leader as a coach” programs.

 “Leader as a Coach”

The simplest definition of a business leader is the art of directing team members with a strategy to meet the organization’s goals. 

But the reality is that the work of a leader is far more complex; they must have the ability to motivate, inspire, carry the team and maintain harmony. Most leaders succumb to the temptation to lead by telling, advising, exhorting, reprimanding and so on. 

Instead of a directive approach, leaders must adopt a coaching approach: rapport building; empathy; active listening; not judging; focusing on opportunities rather than failures are all hallmarks of a great coach and a great leader. 

A leader-coach operates on the principle that people are naturally creative, resourceful, capable and self-motivated. This means that team members are not hounded to perform but are supported to define their own working parameters. 

For the program to succeed, the organization must have an accepted coaching culture. The coaching program at Amazon works because Jeff Bezos is an advocate of coaching. FirstMeridian invests in building the culture conducive for Leadership to strengthen their teams and inspire them to push their limits. 

Core Elements to Build a “Leader as a Coach” Culture:

A recent study reveals that organizations with coaches as leaders tend to have improved business performance. 

 

Level 4 Organizations 

Those with leaders who are highly effective coaches

Other All Organizations
(on average) Those with leaders who are not effective coaches

Collaborative Culture Exists

62%

26%

Improved Revenue

63%

45%

Improved Retention

51%

19%

Source: Brandon Hall Group Performance Management and Team Development and Performance studies

As mentioned at the beginning, coaching is not a remedial tool, but a continuous performance enhancement tool. It is essential to communicate the same throughout the organization and remove any stigma (if any) associated with coaching. 

Core Elements:

  1. Top down approach: Hire external coaches for the senior leadership team to coach and train them in coaching. Once this team realizes the benefit of coaching, they will pioneer a coaching culture.

  2. Communicate: Build and communicate a coaching strategy that is aligned with the business strategy. Ensure that every team member understands the strategy and is in sync with it.

  3. Accountability: Every manager knows that one of their key roles is to develop their team members. Ensure that they use a coaching approach by creating a structured process; provide adequate resources and most importantly make time available for coaching.

  4. Curiosity: The hallmark of a coach is curiosity. Train managers to ask questions instead telling people what to do. This approach encourages the team to look at solutions rather than being blinded by the problems.

  5. Recognize and Reward: The process of coaching is result oriented and lends itself to performance metrics; identify managers/leaders who achieve results through coaching. Create a healthy competitive environment for optimal results.

  6. Train! Train! Train: Formal “leader as a coach” trainings help the leaders to gain mastery over coaching conversations for setting and achieving business goals. They also provide continuous support through learning materials (tools, templates etc.). These must be supplemented through continued mentoring and refresher courses. 

Tips to be an effective Leader- Coach

  1. Learn to coach. Coaching is not an inborn talent; invest in a program to learn the various tools and techniques to coach effectively. Frequent refresher courses; networking with other coaches etc. will help you stay on top of your game. 

  2. Know your team well and then empower them. Invest time in getting to know your team. Build a strong rapport and an environment of trust. 

  3. Walk the talk! Be an example for your team. Rather than just talking about expected behaviors; adopt them yourself. 

  4. Focus on the success of your team. A coach succeeds only when the client succeeds. Likewise, a leader -coach can succeed only if the team is successful. 

  5. Paint a powerful vision. Coaching is all about staying focused on the larger goal, having a proper action plan. Aid your team members to visualize the goal and motivate them to succeed.

End Note:

 “Coaching is unlocking people’s potential to maximize their own performance. It is helping them to learn rather than teaching them.” ? John Whitmore

“The task of leadership is not to put greatness into humanity, but to elicit it, for the greatness is already there”. John Buchan

Need we say more?

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Capabilities Versus Skills https://firstmeridian.cannyworx.com/capabilities-versus-skills/ https://firstmeridian.cannyworx.com/capabilities-versus-skills/#respond Tue, 05 Jul 2022 00:27:00 +0000 https://firstmeridian.cannyworx.com/?p=953 https://firstmeridian.cannyworx.com/capabilities-versus-skills/feed/ 0 Employer Branding for Millennials https://firstmeridian.cannyworx.com/employer-branding-for-millennials/ https://firstmeridian.cannyworx.com/employer-branding-for-millennials/#respond Tue, 05 Jul 2022 00:21:04 +0000 https://firstmeridian.cannyworx.com/?p=950 https://firstmeridian.cannyworx.com/employer-branding-for-millennials/feed/ 0 Challenges in Leadership Recruitment https://firstmeridian.cannyworx.com/challenges-in-leadership-recruitment/ https://firstmeridian.cannyworx.com/challenges-in-leadership-recruitment/#respond Tue, 05 Jul 2022 00:20:30 +0000 https://firstmeridian.cannyworx.com/?p=947 https://firstmeridian.cannyworx.com/challenges-in-leadership-recruitment/feed/ 0 5 Ways the World of Work Will Change Post COVID https://firstmeridian.cannyworx.com/5-ways-the-world-of-work-will-change-post-covid/ https://firstmeridian.cannyworx.com/5-ways-the-world-of-work-will-change-post-covid/#respond Tue, 05 Jul 2022 00:19:30 +0000 https://firstmeridian.cannyworx.com/?p=944 https://firstmeridian.cannyworx.com/5-ways-the-world-of-work-will-change-post-covid/feed/ 0 Cascading Values in Hierarchy to Drive Superior Business Performance https://firstmeridian.cannyworx.com/cascading-values-in-hierarchy-to-drive-superior-business-performance/ https://firstmeridian.cannyworx.com/cascading-values-in-hierarchy-to-drive-superior-business-performance/#respond Tue, 05 Jul 2022 00:18:54 +0000 https://firstmeridian.cannyworx.com/?p=941 Cascading Values in Hierarchy to Drive Superior Business Performance Read More »

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Every business is built on a foundation of organisational values, a set of guiding principles that not only helps to achieve its goals, but which epitomize the very purpose of the organisation’s existence.

While these values are highlighted and reinforced at every possible opportunity, it’s often unclear how many employees indeed imbibe the value system. How do we, as business leaders or team leaders ensure that our team members understand and are aligned with our organization’s core values? Let’s delve into this briefly.

Every Business is Built on a Fundamental Belief System

What are organisational values? In simple terms, organizational values are but fundamental beliefs that govern the business. Combinedly, they form a guiding principle to manage internal and external relationships and influence the selection and evaluation of decisions and actions throughout every step of the journey in the business. As a traditional practice, organisational values, once stated, are carved in stone and must be followed unwaveringly. This might have worked well in the earlier days when change was comparatively slower. However, Industry 4.0 demands accelerated change as innovation and technology continue to disrupt all areas of work. It therefore stands to reason that organizational values too need to be relooked periodically. William Craig, the founder and president of WebFX, says "You don’t have to throw your company’s values, guidelines or handbooks in the trash every year, but your teams and even your whole organization should include employees in reframing the language used, intentions and goals from time to time." Let’s look at some great organisational values set by some of the leading brands in the world today.

[Source: 190 Brilliant Examples of Company Values]
Organisational values often help the leaders as well as employees decide on a course of action in any given situation. For instance, one of Google’s values states "You don’t need to be at your desk to need an answer." This directly translates into to their act of pioneering new technologies and offering new solutions for mobile services that help people across the globe to perform several routine as well as complex computing tasks on the go. Imagine how a global giant like Google has managed to maintain a value-based culture, despite its size, reach and diversity. Google’s leadership team acknowledges that their company’s culture is fundamentally tied to neither their revenues nor their mission statement. It is purely a reflection of the values that the people across hierarchies within Google hold dear.

Cascading Values

Now, how can you ensure that you have a solid foundation of values that seep through hierarchies, inspire people and drive the course of your business?

1. List down the values that are unique to your organization:

First and foremost, you must set or reset the organizational values. It is imperative to list down values that are distinct to your organization. Most organizations end up using the same words that are commonly used and hence have achieved the status of a “jargon.” Denise Lee Yohn, author of “What Great Brands Do” says in an article that to identify what your core values should be, you should start by thinking about your business category. She adds that Coca-Cola does have collaboration, a commonly used term, as one of its values, but it goes on to describe it as “leverage collective genius”, thus making it unique.

If you get this part correct, you should be able to come up with a set of values that can directly translate into specific actions and decisions the employees should make in any given situation.

2. Communicate, communicate and communicate:

“Value setting is a tough business, often fraught with multiple challenges and divergent agendas. But once those values are set, right or wrong, every CEO would be wise to communicate them and live them as though their business depends on it. Because it just might.”
— Rosanna M. Fiske, immediate past chair of Public Relations Society of America (PRSA).

Communicating the values you have set is not a one-time activity but is continuous, and the messaging must be explicit and repeated across multiple communication channels (meetings, newsletters, orientations, onboarding, trainings, remote collaboration tools, etc., and even as part of office décor). For global entities and organisations seeking to expand their reach beyond local geographies, values must be communicated in a way that transcends cultures and nationalities. Extreme care must be taken to ensure that the message does not get lost in translation.

3. Recruit and retain for values:

Laszlo Block, former Sr. VP of People Operations at Google Inc. says in his book Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead, that the main criteria for recruitment in Google was not GPAs or education levels, but the focus was on people who are fun, intellectually humble, conscientious and comfortable dealing with the unknown.

A values-based recruitment model puts organizational fit at the forefront of your hiring process and gives the applicant an idea about the compatibility of their personal values with that of the organization. Continue hiring using this philosophy and eventually all of your workforce will resonate the same principles and applications in their work.

Furthermore, establish a performance review process that also assesses how your employees integrate organizational values in their jobs. Like other performance areas, this too must be scrutinized, and if the employee’s value alignment levels are abysmally low, you might need to rigorously train them in this regard.

4. Recognize and reward value-centric behavior

The 2018 SHRM/Globoforce Employee Recognition Survey reveals that values-based recognition remains highest rated among HR leaders who adopt these programs to reinforce and drive business goals. The report further states that:

  • Values-based recognition programs that recognize and reward employees for exhibiting behaviour that demonstrates organisational values, are seeing 70% adoption as compared to recognition programs not tied to organisational values (30%).

  • R&R programs tied to values are also:

    • Twice as likely to focus on reinforcing and driving business goals
    • 33% more likely to focus on empowering employees, and
    • 29% more likely to focus on creating a positive employer brand

Encouraging employees to merge organizational values with everyday behaviours and recognizing these behaviours is a sure-fire way to ensure better retention and higher employee engagement, while achieving maximum adherence to your organisation’s core values.

It All Comes Down to the Leaders

It is imperative that leaders live and lead by example. Truth be told, if the leader fails to abide by organizational values, no amount of training or employee engagement can build a value-centric business. Organizations that leverage on leaders to communicate consistently throughout hierarchies, recruit and retain for values and recognize value-centric behaviours tend to have a healthier workplace culture and result in superior business performance.

“Core values get seeded and nurtured in organizations by what its leadership does or does not. Demonstration is the most effective form of leadership communication.”
– Madhu Madhavan, Founder and CEO, Qsutra

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Company Growth with Best Practices of Talent Branding https://firstmeridian.cannyworx.com/company-growth-with-best-practices-of-talent-branding/ https://firstmeridian.cannyworx.com/company-growth-with-best-practices-of-talent-branding/#respond Tue, 05 Jul 2022 00:18:21 +0000 https://firstmeridian.cannyworx.com/?p=937 Company Growth with Best Practices of Talent Branding Read More »

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Do you recall the last time you did not cross-check reviews for a movie, product, or restaurant online before finally deciding whether it’s worth your time? Of course, you don’t. In simpler times, we would rely on word of mouth and personal recommendations in person. But since the world wide web has compressed the globe into a little accessible blue ball, every industry has become reliant on feedback and reviews.

To a large extent, people in today’s day and age are review centric. A significant amount of research is put into everything, whether ordering food or applying for a new job. People are no longer mesmerized by hoardings or advertisements. Everyone relies on personal experiences received through personal interactions and feedback, which are readily available online and in real life. Naturally, this impacts the recruitment industry’s key variables – employers as well as talent equally. Little wonder then, that it is imperative for a company to take talent branding more seriously.

What is Talent Branding?

When you browse through websites like Glassdoor and Indeed, you will come across innumerable reviews and feedback given by former employees who have worked at various organizations listed on these websites. These are personal experiences made public, allowing prospective employees to glimpse into the companies' culture and functionality where they want to work. According to the biggest player in the business-employment market, LinkedIn, "Talent branding is the highly social, totally public version of an employer brand that incorporates talent thinks, feels, and shares about your company as a place to work." Talent branding, then, is a product of personal experiences and feedback given by former and even current employees. These reviews help prospective candidates decide whether the organization matches their expectations.

So then is Talent Branding and Employer Branding the same thing?

Employer Branding inevitably does come into the picture while talking about talent branding. So much so that there is a common misconception that talent branding and employer branding mean the same thing. In fact, these two are entirely different. In employer branding, the leaders of organizations can influence how they want people to perceive their respective organizations by painting them in a particular manner. And in comparison, talent branding is a complete contrast. Here, leaders do not control employee reviews and feedback on their organizations.

The Best Practices to Promote Company Brand

Feedback of any kind is precious for the growth of the company. And talent branding serves as a looking glass for the employers.

For instance, At First Meridian, we have often observed that many of our clients pay little to no attention to brand hygiene and what people are talking about their respective organizations. Paying heed to these little things will give leaders a reality check. Hence here are the crucial points that leaders should practice to ensure that their company branding is up to the mark.

1.Understanding Brand Perception is crucial. Former employees give their feedback based on personal experiences. This feedback highlights the organization’s work culture, various available benefits, the advancement of opportunities, and more. Which, in turn, contributes towards attracting or turning away a potential candidate. Going through such reviews and feedback will help leaders touch base with everything that the organization lacks and help them work towards the same.

2. Responding to Reviews by people who have previously worked at various companies is the right way of creating a positive impression on potential employees. Even though the company does have its weak points, interested candidates will note how leaders are paying attention to these things and doing their best to improve their employees’ experience.

3. Listen to the Employees. Paying attention and listening to what employees have to say has become more critical than ever. Denying them their voice can affect their experience at the company as well as outside of it.

4. Conducting Internal Surveys can help leaders understand various grievances of their employees.

5. Taking feedback can help improve many shortcomings and ensure that employees’ opinions matter 100%.

Conclusion

In the words of leadership consultant Ron Edmonds, “The culture the leader creates impacts the feedback the leader receives.” And this holds an abundance of truth. In today’s time, when everything is transparent, it is more important than ever to play to your strengths and work towards eliminating your weaknesses as an organization. And incorporating feedback can go a long way in doing just that as it helps from losing employees and encourages more people to join the organization. All of this ultimately leads to the growth of both your organization and the people that run it.

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